A training video is exactly what it says - it’s a video that is meant to train - that is to train new audiences. Or, it’s a video to learn a new skill. They usually follow a pattern and they are normally educational. The pace of them is often much slower than many other kinds of videos and often directly addresses the viewer so the experience is more personal and interactive.
There is always room for creative expression or finding interesting ways to engage viewers, and the main benefit to training videos is that you can directly address your viewers, unlike many other videos. Some videos take a very tongue-in-cheek direction towards training to make them more fun and memorable even if they seem outrageous and almost cheesy to watch.
Here is an example of a video which is quite clearly satirical and comedic in tone but still gives the viewer a tutorial of how to complete the given task.
As you can see in this Virgin Video, it’s always better to take a creative approach towards video, the use of song dance makes the whole experience a lot more fun and interesting to watch. Just because training videos can seem tedious, that doesn’t mean they cannot be fun as well as informative. Making a video that makes people smile and evokes an emotional reaction is definitely better than an overly serious presentation which not only makes people feel a little uncomfortable, but also means it’s not likely to sink in.
Here is a breakdown of what a training video should be:
Instructional: Clear guidelines that the viewer can follow to get the desired results.
Positive: Extremely friendly to create a stress-free viewing experience. Remember, taking on new tasks can be scary, and especially when they are new. It’s your job to make sure people are comfortable. When people are comfortable, they learn.
Memorable: Make sure a training video is memorable - that’s the key to making it a success, without it being memorable the training video fails at its primary purpose.
SIMPLE TIPS TO HELP YOU CREATE YOUR TRAINING VIDEOS
Write Communicatively: Write your script in a way that’s easy to understand; people need to get the grasp of what you are saying. If your video is aimed at new audiences, use friendly and conversational tone to make them feel at ease.
Keep it Simple: It’s better to have a simple video that is clear and concise, making people understand your message in an easy and informative way.
Make it Natural: This may not apply to every script, but as a general rule, write in a natural and conversational manner and in a way that you want it to sound. Make sure you use language that is inspiring and reassuring and honest. Write it how you speak it.
Create a Story: Use a character(s) to guide someone through the narrative, using someone who is a mirror of the average employee is a great way to start. Have them follow processes to overcome problems and,bear in mind,that it still needs to be positive and have a friendly atmosphere around it.